THE IP MAG

I n sharp contrast to the Western modeling landscape, Nigeria, like many other African countries, has yet to attach a direct value to this profession. Despite regularly delivering amazing clothes, fashion creatives, entrepreneurs, style strategists, and designers frequently lack the finances to fairly reward fashion models for their efforts. For most models, it is best defined as a "work very hard, earn very little" scenario.

  In the dynamic world of fashion, we have witnessed the ascent and descent of numerous brands, each fueled by a burning desire to see their designs grace international runways or adorn the shelves of prestigious boutiques worldwide. While flamboyance might catch the eye, it's the meticulous attention to detail woven into each piece of fabric that transforms it into a meticulously crafted work of art. To carve their place in this competitive arena, fashion designers and house owners must prioritize every crucial step on their journey to the top. Beyond crafting awe-inspiring designs, they recognize the pivotal role played by casting directors –